I’m Ted Kessler, a UX/web designer and multimedia artist with programming experience and a background in healthcare technology from the Bay Area, CA. I recently finished a UX/UI Design certificate program and I’m looking to do some high-quality work for a great company. I found your Associate Web Designer position and I’m interested because I’m passionate about education and I believe my skills and experience match the role’s requirements.

Here is how I specifically align with the responsibilities and desired qualifications (taken from the job description – a check indicates I’ve done it or have that skill, bold indicates notes):

Primary Responsibilities:

  • Create designs and visual assets for landing pages and other web experiences
  • Collaborate with print designers, digital marketers, and copywriters to create cohesive and impactful creative for our marketing campaigns that reflect the brand’s identity
  • Build responsive webpages using HTML and CSS/SASS, following best practices to ensure optimal performance and cross-browser and device compatibility
  • Build graphic email templates for outbound marketing emails
  • Work within our Marketing Automation Platform (MAP) to format content and configure functionality (haven’t done this but confident I can learn quickly)
  • Manage projects to ensure timely completion and exceptional quality

Basic Qualifications:

  • Bachelor’s degree in graphic design, web design, communication design or related field with a 0-1 years’ experience in web design or a related discipline such as UI/UX design OR 2 years’ equivalent experience, education and/or training (I have both)
  • A portfolio that includes at least 3 projects which represents your web design abilities completed through professional, internship or classroom experience
  • Experience with design software such as Adobe Photoshop, Illustrator, Sketch, Adobe XD, Figma or similar software
  • Portfolio of representative work that represents your web design abilities

Ideal Qualifications:

  • 2+ years’ experience in web design or a related discipline such as UI/UX design
  • Experience hand-coding responsive websites with HTML and CSS without the use of website builders or CSS frameworks
  • Portfolio of representative work that shows your responsive HTML and CSS coding abilities; including at least 1 project produced in a professional or freelance capacity (Food Art with Kids was a freelance project and I did some polishing with CSS)
  • Experience designing for marketing campaigns
  • Experience with accessibility standards
  • Experience with user testing
  • Experience with a Marketing Automation Platform (MAP) OR Content Management System (CMS)
  • Experience with Javascript and jQuery
  • Strong communication and collaboration skills
  • Proactive problem solver and quick thinker
  • Ability to manage multiple projects and adapt to changing priorities
  • Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise

I began designing websites in freelance work and as a contractor with a company called Apollo Future Technologies when I was in high school and part of college (2011-2014). At this point I was mostly self-taught and largely learning on-the-job. This work involved choosing templates and applying them to websites and writing content using Volusion and WordPress content management systems, as well as editing/creating graphics for the websites using Photoshop and Illustrator. It also involved setting up and analyzing Google Analytics tracking, building wireframes, A/B testing, site speed analysis, SEO, and SEM on live websites that were selling products to many customers. I was the fourth employee of Apollo Future Technologies and they had 25+ when I moved on.

I graduated with a Bachelor of Science in Digital Arts from University of Oregon in 2015. My experience with 3D design led me to HeartFlow, a medical SaaS company with a cutting-edge noninvasive cardiac diagnostic tool. I joined when they were a growing startup and now they are in hospitals and clinics worldwide, with insurance coverage for 96% of patients in the US. My work there was deeply analytical and investigative and I became an expert on their product while helping customers (largely physicians and CT technologists).

While I enjoyed the work and loved the people I worked with, the work was very rigid and regulated rather than creative, and I wanted to get back to my creative roots, so I left HeartFlow in 2021. I enrolled in a UX/UI Design bootcamp program to brush up on my design skills and graduated at the end of January 2022. I love UX because it uses all sides of my brain — the deeply analytical side that I had success with at HeartFlow, and the creative side that I have had many other successes with.

Below are links to several UX/UI design projects I’ve done during my UX/UI bootcamp course. I have also built and run this portfolio website and a couple other WordPress sites.

My other work may be of interest as well.

Thanks so much for your time! I’d love to talk more about my fit for this role. Contact me via my contact form, LinkedIn, or by email with any inquiries.

Psychfinder: a mental health app

Mini Project: Coverbot, a voice-powered insurance coverage helper

Sitewide Dietary Filtering Feature for Instacart

Food Art with Kids: a creative cooking site

Zeit: A Time Travel Booking Company