I’m Ted Kessler, a UX/web designer and multimedia artist with programming experience and a background in healthcare technology from the Bay Area, CA. I recently finished a UX/UI Design certificate program and I’m looking to do some high-quality work for a great company. I found your Associate Web Designer position and I’m interested because I’m passionate about education and I believe my skills and experience match the role’s requirements.
Here is how I specifically align with the responsibilities and desired qualifications (taken from the job description – a check indicates I’ve done it or have that skill, bold indicates notes):
- Create designs and visual assets for landing pages and other web experiences
- Collaborate with print designers, digital marketers, and copywriters to create cohesive and impactful creative for our marketing campaigns that reflect the brand’s identity
- Build responsive webpages using HTML and CSS/SASS, following best practices to ensure optimal performance and cross-browser and device compatibility
- Build graphic email templates for outbound marketing emails
- Work within our Marketing Automation Platform (MAP) to format content and configure functionality (haven’t done this but confident I can learn quickly)
- Manage projects to ensure timely completion and exceptional quality
- Bachelor’s degree in graphic design, web design, communication design or related field with a 0-1 years’ experience in web design or a related discipline such as UI/UX design OR 2 years’ equivalent experience, education and/or training (I have both)
- A portfolio that includes at least 3 projects which represents your web design abilities completed through professional, internship or classroom experience
- Experience with design software such as Adobe Photoshop, Illustrator, Sketch, Adobe XD, Figma or similar software
- Portfolio of representative work that represents your web design abilities
- 2+ years’ experience in web design or a related discipline such as UI/UX design
- Experience hand-coding responsive websites with HTML and CSS without the use of website builders or CSS frameworks
- Portfolio of representative work that shows your responsive HTML and CSS coding abilities; including at least 1 project produced in a professional or freelance capacity (Food Art with Kids was a freelance project and I did some polishing with CSS)
- Experience designing for marketing campaigns
- Experience with accessibility standards
- Experience with user testing
- Experience with a Marketing Automation Platform (MAP) OR Content Management System (CMS)
- Strong communication and collaboration skills
- Proactive problem solver and quick thinker
- Ability to manage multiple projects and adapt to changing priorities
- Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise
I began designing websites in freelance work and as a contractor with a company called Apollo Future Technologies when I was in high school and part of college (2011-2014). At this point I was mostly self-taught and largely learning on-the-job. This work involved choosing templates and applying them to websites and writing content using Volusion and WordPress content management systems, as well as editing/creating graphics for the websites using Photoshop and Illustrator. It also involved setting up and analyzing Google Analytics tracking, building wireframes, A/B testing, site speed analysis, SEO, and SEM on live websites that were selling products to many customers. I was the fourth employee of Apollo Future Technologies and they had 25+ when I moved on.
I graduated with a Bachelor of Science in Digital Arts from University of Oregon in 2015. My experience with 3D design led me to HeartFlow, a medical SaaS company with a cutting-edge noninvasive cardiac diagnostic tool. I joined when they were a growing startup and now they are in hospitals and clinics worldwide, with insurance coverage for 96% of patients in the US. My work there was deeply analytical and investigative and I became an expert on their product while helping customers (largely physicians and CT technologists).
While I enjoyed the work and loved the people I worked with, the work was very rigid and regulated rather than creative, and I wanted to get back to my creative roots, so I left HeartFlow in 2021. I enrolled in a UX/UI Design bootcamp program to brush up on my design skills and graduated at the end of January 2022. I love UX because it uses all sides of my brain — the deeply analytical side that I had success with at HeartFlow, and the creative side that I have had many other successes with.
Below are links to several UX/UI design projects I’ve done during my UX/UI bootcamp course. I have also built and run this portfolio website and a couple other WordPress sites.
My other work may be of interest as well.